The online sports betting business is thriving like never before and due to the sheer volume of online sports books available to choose from, trying to decide which is best can quickly become a confusing and overwhelming process.
Fortunately I’ve put together this guide to seeking out the best online sports book available, and remember you can always create an account at more than one top-notch sportsbook if you can’t decide on just one!
Consider the Sign-Up Bonuses
Each sports book is clamouring for new business due to the over-saturated nature of the online sports betting industry and there is no better motivation than the words ‘free money’.
Sign up bonuses are used by online sports books in order to entice new sign ups and they can really boost your sports betting bankroll, but I would be remiss if I didn’t mention the strings attached.
We’ve all heard the saying ‘there is no such thing as a free lunch’ and this applies to sports book bonuses as well. Read the terms and conditions of each bonus carefully – you don’t want to get caught out agreeing to something you don’t understand.
Range of Betting Markets Offered
While the most successful punters generally focus on a few key areas of betting expertise, you ideally want to have access to the widest range of sports betting markets possible.
While horse racing may not be your favourite sport to watch, there are plenty of lucrative betting opportunities available to choose from such as Cox Plate, The Preakness Stakes, and Geelong Cup betting, and you’ll definitely want to have the option to do so if the need arises.
Researching an Online Sportsbook’s Reputation
Ask yourself the following questions before creating an account with an online sports book. Are they well-known? Do they have an international presence? Have you seen advertisements for them in the media?
The biggest and most reputable online sports books have big money behind them and that’s how they are able to sponsor major sporting events. Do research and read about other users’ experience with the site before signing up.
Safety and Security of Transactions
It’s imperative that you are able to fully trust the online sports book you create an account with as you will be providing them with plenty of sensitive information, such as your personal and financial information.
Ease of Access
There is nothing more frustrating than finding a fantastic online sports book only to realise that their website or mobile offering is basically unusable in terms of navigation.
Take a thorough browse of the website on both your desktop computer and your mobile phone and make sure that the website is easy to use and intuitive. Layout is incredibly important when it comes to quickly finding the bets you’re most interested in.
Customer Service Assistance
Customer service is an often overlooked aspect of the online sports betting industry, but I can assure you that you’ll want to best possible service should anything go wrong with your account.
When creating an account, contact the customer service desk with a question – even if you know the answer – and see how long it take them to get back to you. The site should ideally have 24/7 live chat, telephone, and email options.